Journal Entry #7
Tonight, while watching TV at 1:30 A.M. I recorded the different types of programs. These are noted in the above chart. Overall the biggest emphasis is on infomercials and movies; while less emphasis is placed on kids and food programming. The target audience overall appears to be people that cannot sleep, because there is something from almost every genre on-air. This makes sense because people that can’t sleep seem to be able to doze off to infomercials and long movies. Kids are not targeted at all because they are asleep.
The commercials that play vary from channel to channel greatly however there are distinct trends. On channels that attract a primarily male audience commercials deal with hair loss, impotence, and retirement/money savings. Channels attracting a female audience tend to show more weight loss, beauty supplies, and birth control commercials. The channels that target the teen and college audience tend to show more movie trailers, restaurant ads, and risqué materials. All of these are clearly target audiences and the stations know who they are. For example, a man will not want to watch “The Golden Girls” while a grown female will not be interested in “America’s Stupidest Wipe-Outs”.
Examples of the main types of each show are as follows:
Dramas are mainly shows such as “C.S.I.” and “Law and Order”
Comedies are mainly shows such as “South Park” and “Saturday Night Live”
Movies playing are mainly Action/Drama with little emphasis on Comedies or Science-Fiction
Reality TV shows include “I Love New York” and “The Amazing Race”
The distribution of shows is not surprising at all. There is enough variety so that everyone can find something they can watch although it may not be their first choice. The broadcast stations know exactly who their target audiences are and tailor the commercials to them just like during prime time hours.
The commercials that play vary from channel to channel greatly however there are distinct trends. On channels that attract a primarily male audience commercials deal with hair loss, impotence, and retirement/money savings. Channels attracting a female audience tend to show more weight loss, beauty supplies, and birth control commercials. The channels that target the teen and college audience tend to show more movie trailers, restaurant ads, and risqué materials. All of these are clearly target audiences and the stations know who they are. For example, a man will not want to watch “The Golden Girls” while a grown female will not be interested in “America’s Stupidest Wipe-Outs”.
Examples of the main types of each show are as follows:
Dramas are mainly shows such as “C.S.I.” and “Law and Order”
Comedies are mainly shows such as “South Park” and “Saturday Night Live”
Movies playing are mainly Action/Drama with little emphasis on Comedies or Science-Fiction
Reality TV shows include “I Love New York” and “The Amazing Race”
The distribution of shows is not surprising at all. There is enough variety so that everyone can find something they can watch although it may not be their first choice. The broadcast stations know exactly who their target audiences are and tailor the commercials to them just like during prime time hours.
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